Legal SEO News

SEO and online marketing for attorneys and law firms is constantly changing. To maximize the effectiveness of your SEO efforts and online marketing campaign it is critical that you keep up with the latest SEO developments and strategies. We regularly publish articles and news to help you learn about SEO and online marketing and hope you find them useful. If you want to keep up with our latest news you can subscribe to our RSS feed or follow us on Twitter.

SEO & Online Marketing Guide for Attorneys

Written Sun, 05/17/2009 - 01:59

As promised, I've put together and introductory guide for SEO & online marketing for attorneys and law firms. The guide is written for those who are not familiar with SEO and online marketing but it has some great resources and suggestions that might be useful for those who aren't beginners. I will occasionally add new sections to the guide and keep it up to date. Currently, the guide is being offered for free to all registered users. Before you can view and download the guide you will have to create a free account.

How PR marketing can help with your law firm SEO campaign

Written Wed, 05/13/2009 - 08:50

PR or press release marketing isn't anything new. Businesses have been using it as a marketing strategy for a long time. A few years ago I started my first e-commerce company with two friends of mine. One of my partners suggested that we do some PR marketing. Quite honestly, I had no idea what it was. (I knew what the acronym stood for but that's about it.) We spent about $6,000 on a annual license for a PR marketing software program called Vocus. (Vocus is a great PR marketing tool. Basically, its a huge database of media contacts.

Three critical considerations for your law firm or attorney website

Written Tue, 05/12/2009 - 07:23

A an effective SEO and online legal marketing campaign requires a website and content management solution that is SEO friendly. If you don't already have a website for your law firm or law practice this is a great time to read this article. When you decide to develop a website in the future refer back to this article and review it with your developer. If you already have a website, read this article and then review your website's functionality to determine if there are any areas that can be improved upon.

Hunting for links in your backyard

Written Sun, 05/10/2009 - 23:43

Building quality links to your law firm's website is critical to obtaining good position in the search engines. Even though your firm may use a marketing firm or SEO firm to handle online legal marketing it is a good idea to understand a bit about link building so you can find and identify good linking opportunities. When we begin SEO work for a client and start to build some links the first place we start is in the attorney or law firm's community and we work out from there. Some of the best links at are available are right in your backyard.

Three Good Free Links for Attorneys and Law Firms

Written Sat, 05/09/2009 - 22:04

Link building is a very important part of any SEO campaign. It is quite easy to find free links in crappy legal directories or general directories but they aren't worth much. Additionally, many of them require reciprocal links and you really don't want to link out to link farm sites or shady directories. Finding quality free links is an entirely different story. Here are three that we found that are decent free links available to attorneys and law firms: